GE Healthcare

Impressive Paris Product Launch

No items found.

Perfect Product Launch

Sometimes, you walk into a blank space already knowing the feeling you want an event to evoke — all it takes the right partner to bring it to life. In Paris, we had the privilege of doing just that for GE HealthCare, a global leader in medical technology and diagnostics.

‍

For this product launch, GE HealthCare needed a blend of creative vision and cutting-edge technology to transform an empty venue into a fully immersive experience with the wow factor to match their new innovation.

‍Create.eu collaborated closely with global and regional teams, coordinating diverse perspectives and operational needs to deliver a seamless, coherent result. Anchored by a massive LED wall, the event culminated in an impressive reveal that captivated the audience from start to finish.

Project

GE Healthcare

Market

Live events

Location

Paris, France

Client

GE Healthcare

Our scope

Immersive production

Audiovisual engineering

Creative content creation

Audiovisual event support

Images by

Daphne Matthys

Project sheet

‍

Guests began their journey in a plenary session framed by a wide LED screen, moved through a tunnel enhanced with LED and smoke effects, and finally entered a 360-degree immersive room where the reveal unfolded in spectacular fashion.

Great product launches deserve big, immersive reveals.

As a travelling event across Europe, the modular setup allowed for tailored storytelling, with animations and content adapted to each target audience and venue, ensuring the same immersive experience could be delivered at multiple locations.

The project highlighted not only the power of storytelling, but also Create.eu’s expertise in aligning diverse perspectives and navigating complex requirements, while providing clear creative and technical guidance at every stage.

‍

CREATE.eu

At CREATE.eu we are passionate about creative technology. We love projects that seamlessly blend hardware with creative content. As we strive to be a leader in this field, we are always looking to push the boundaries of multimedia experiences.

Based in Belgium but active around the globe, our team of creative technologists is ready to help with your project.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.