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Rubens Experience

Masterfully combining immersion and interaction

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A genius dual use of hardware

The Rubens Experience takes visitors on a journey through time, plunging them into the world of Rubens with the power of modern technology.

Imagined by our partner Wondering, built by Bruns, and brought to life through cutting-edge multimedia by CREATE.eu, the exhibition makes dual use of the same hardware. What starts out as a full immersive film canvas seamlessly turns into an interactive tool in the exploration of Rubens’ world. Using the same hardware for a different experience: a masterful twist.

Thanks to CREATE.eu’s CREATIVE CORE system, the entire experience is both a technological showpiece and effortlessly easy to operate. The result: a state-of-the-art exhibition that celebrates Rubens as never before with an immersive, interactive, and unforgettable visitor experience.

Project

Rubens Experience

Market

Interactive exhibits

Location

Antwerp, Belgium

Client

Bruns

Our scope

Audiovisual engineering
Storytelling
Immersive production
Showcontrol
Projection mapping

Images by

Create.eu

Smart dual use of hardware

Visitors are first swept away by a cinematic show that projects Rubens’ life and travels onto every surface of the room. Then, with a seamless switch, the same setup transforms into an interactive environment—inviting audiences to explore his work in detail, step into his landscapes, strike poses from his paintings, or take on a playful quiz.

Immersive projection turns into interactive world.
Seen the show? Take a deep-dive into the paintings!
Test your knowledge on this Master with the interactive quiz.
Ordering a Rubens' masterpiece - a piece of cake? Discover it through our interactive app.
Making interactive technology fun for all age groups.
Ready for a challenge? Look at the painting and strike the pose to the best of your ability.
A masterful interactive storytelling experience to honour one of our greatest Masters.